Motivation

A key concern and challenge that professionals and organizations face is strengthening and cementing believability, credibility and a positive reputation. Customers pay with their wallets and your credibility can grow your bottom line or let the bank account run dry. It will be a key factor sales and necessary for both business growth and profit. If you already have a strong track record behind you – and some glowing case studies and testimonials to show for it – then you’re in a great position. Unfortunately, with reputational believability your reputation and credibility is continuously in question as valid. Continuous methods of believability is required prove what you’re capable of, the type of results you can achieve and that you deliver on your promises. Individuals looking to work with you must feel that you are the best decision with them. Learn strategies to communicate your competence and expertise in your field using sales and marketing techniques to boost your bottom line and outshine and outsmart your competition.

Overview

Elevating your creditability when you do not have a strong connection with individuals or prospects who do not know your reputation or you believe your credibility. The solution is to boost, borrow and clearly define your credibility through various communication channels, along with various sales and marketing tools. How you convey your qualifications matters. If you have expertise, education, experience, or other qualifications that make you an expert in an area, find ways to reveal it without coming across as a braggart or conveying a sense of superiority to whomever you are communicating with. When audiences accept you as credible then you will have their attention and came now develop a stronger relationship or open doors to positive opportunities.

Learning Objectives

  • Understanding professional credibility

  • Determining competencies as it relates to credibility

  • Practical professional credibility strategies

  • Motivating and influencing stakeholders

  • Improving the customer experience.

  • Discussing reputational and definite believably

  • Credibility competencies & Tools

  • Professional strategy

Course curriculum

  • 1

    Professional Credibility Introduction

    • Professional Credibility Introduction
  • 2

    Measuring Stakeholders

    • Measure Stakeholder Perception
  • 3

    Credibility and Leadership

    • Leader is Responsible

    • 5 Time-Tested Ways To Build Leadership Credibility

    • Ten Ways to Build Credibility as a Leader
  • 4

    Professional Credibility

    • Professional Credibility Introduction
  • 5

    Reputational Believability

    • Reputational Belivability
  • 6

    Customers and Credibility

    • Customer Credibility Part 1

    • Exercise Self Assessment Customer Expectations

    • Customers & Credibility Part 2

    • Business Reputational Assessment
  • 7

    Monitoring Relational Believability

    • Monitoring Relational Belivability
  • 8

    Definite Believability

    • Definite Believaility
  • 9

    Competencies

    • Competencies

    • Definite Believability Competency Worksheet
  • 10

    Customer Perspectives

    • Customer Perspectives

    • Customer Definite Believability Worksheet

    • Definite Believability Strategies for Gaining Credibility
  • 11

    Credibility Strategies

    • Credibility Strategies
  • 12

    Credibility Tools

    • Credibility Tools

    • Create Your Action Plan Definite Beleivability Worksheets
  • 13

    Advantages of a Strong Reputation

    • ROI

Instructor

CEO

Jessica Lorusso

Be the architect of your future; be intentional about how you represent yourself and your organization. Credibility is a critical skill that may have been overlooked in our constantly changing world. Meet Jessica LoRusso from Credibility Matters - Powered by Jessica. Not only has Jessica LoRusso led teams and developed codes of conduct, but she has also dedicated her time to the ALS Society. Her exceptional contributions were recognized when she became a Finalist for the Manitoba Women Entrepreneur of the Year Award in the Building Business and Excellence in Service Categories for three consecutive years. She was also honoured as the Rookie of the Year by the Winnipeg Chamber of Commerce. With over 20 years of entrepreneurial experience, Jessica LoRusso has built multiple profitable businesses, a testament to her business acumen. After the successful sale of her MediSpa in 2014, she and her team launched CREDIBILITY MATTERS -POWERED BY JESSICA, a venture that focuses on credibility accreditation and training, a field she is deeply passionate about. In addition, she is the Training Director for In Good Company Academy, specializing in teaching social skills and professionalism. Jessica and her team provide corporate workplace training and is certified through International Civility Consortium Trainers. Jessica is one of 12 civility master trainers in the world, is the author of three books, and has launched her fourth book, “Credibility Matters.” “Credibility is the currency of wealth and success for all and organizations.”

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Elevating your credability when you do not have a strong connection with individuals or prospects who do not know your reputation or you believe your credibility.

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